Business and Marketing Management

About this programme

Considering a marketing career? Think you’ve got what it takes to be a business leader? Join us to develop expertise in both areas while discovering what it means to think as an entrepreneur and act like a marketing leader. From consumer behaviour to consultancy, our core modules are designed to cover all the key areas of marketing management and business. Thanks to our diverse expertise, we offer a range of optional modules allowing you to specialise in 1 of the 2 areas. For example, you might focus on leadership or look into omnichannel marketing. When you’re not learning from our experts in the lecture theatre, you’ll likely be in our Marketing and Social Media Lab. Here you’ll find everything from the latest industry-standard tools like Brandwatch to essential software like Adobe Creative Cloud. To give you the best chance of success, we talked to a range of employers about what skills they look for when recruiting graduates. We also work with our partners, including JVCKENWOOD UK, to set live briefs so you know what to expect in your first role and put theory into practice. We have accreditation from The Institute of Direct and Digital Marketing, as well as the Chartered Institute of Marketing. Work on real-world marketing projects. Develop the skills that employers are looking for and become confident using industry software such as Brandwatch, Sprout Social and Adobe Creative Cloud. We aim to create the responsible marketing leaders of the future with our courses. Do a semester overseas in your second year. Many of our students head to Australia. Where will yo