Digital Marketing

About this programme

The future of marketing is digital. Innovative new channels mean new opportunities for reaching audiences and growing brands. Businesses need people like you to help them create content, collect data and make their marketing more effective. On our BA Digital Marketing, we’ll introduce you to key marketing areas like communication, consumer behaviour and customer insights. Our optional modules will give you the freedom to explore topics that interest you. You’ll also consider what it means to market products and services in a sustainable way, as well as what it takes to be a good leader. Put your skills to the test. You’ll work on live briefs set by our partners. You might carry out a social media review for a small business, create content for a product launch or look at data to see how to drive more people to checkout. You’ll spend time sharpening your skills in our Social Media Lab too. Here you’ll find everything a digital marketer needs, from the latest industry-standard tools like Brandwatch to software such as Adobe Creative Cloud. Work on real-world marketing projects. Develop the skills that employers are looking for and become confident using industry software such as Brandwatch, Sprout Social and Adobe Creative Cloud. Do a semester overseas in your second year. Many of our students head to Australia. Where will you go? There is also a full-year international study abroad programme and summer school opportunities. Gain ‘real world’ experience at companies like Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW, Nissan, Warner Bros, TNT and Xerox.