Marketing Management

About this programme

Our BA Marketing Management will show you how the world of marketing is more exciting than ever. New technology is unlocking new insights into consumer behaviour, and creating exciting opportunities to engage with audiences in the physical and digital world. There’s no better place to start learning than in our Marketing and Social Media Lab. You’ll find everything a marketer needs, from the latest industry-standard tools like Brandwatch, to essential software like Adobe Creative Cloud. When designing this course, we talked to a range of employers to ensure our graduates have the skills needed to accelerate their marketing strategy. We also work with our partners, including JVC, to set live briefs. Our core modules cover the key areas of marketing, from consumer behaviour to future marketing trends. While optional modules encourage you to think creatively and allow you to explore areas like influencer marketing and big data. Whether you want to manage brands at a leading agency or shape the social strategy of global businesses, we’ll help you get the knowledge you need to get there. Work on real-world marketing projects. Develop the skills that employers are looking for and become confident using industry software such as Brandwatch, Sprout Social and Adobe Creative Cloud. Do a semester overseas in your second year. Many of our students head to Australia. Where will you go? There is also a full-year international study abroad programme and summer school opportunities. Gain ‘real world’ experience at companies like Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW,