Business and Marketing Management

About this programme

Considering a marketing career? Think you’ve got what it takes to be a business leader? Our Business and Marketing Management programme with a Foundation Year will develop your expertise in both areas while discovering what it means to think as an entrepreneur and act as a marketing leader. From consumer behaviour to consultancy, our core modules are designed to cover all the key areas of marketing management and business. A range of optional modules allow you to specialise in 1 of the 2 areas, such as focusing on leadership or looking into omnichannel marketing. When you’re not learning from our experts in the lecture theatre you may be in our Marketing and Social Media Lab, equipped with everything from the latest industry-standard tools like Brandwatch to essential software like Adobe Creative Cloud. To give you the best chance of success, we talked to a range of employers about what skills they look for when recruiting graduates. We work with our partners, including JVCKENWOOD UK, to set live briefs so you know what to expect in your first role and put theory into practice. We have accreditation from The Institute of Direct and Digital Marketing, as well as the Chartered Institute of Marketing. Work on real-world marketing projects. Develop the skills that employers are looking for and become confident using industry software such as Brandwatch, Sprout Social and Adobe Creative Cloud. Build essential study skills with an integrated foundation year. Gain academic confidence, improve critical thinking, and strengthen subject knowledge for your degree journey.