Digital Marketing

About this programme

The future of marketing is digital, opening new avenues to engage audiences and build brands. Businesses need skilled individuals like you to create compelling content, analyse data, and enhance marketing effectiveness. Our BA (Hons) Digital Marketing (with Foundation Year) starts with essential business skills to prepare you for degree-level study. Passing this foundation year leads to our Digital Marketing degree, where you'll explore key areas like communication, consumer behavior, and customer insights. Optional modules let you tailor your learning, including sustainable marketing practices and leadership skills. Gain real-world experience with live projects from industry partners. Conduct social media reviews, craft product launch content, or analyse data to boost conversions. Hone your skills in our Social Media Lab, equipped with cutting-edge tools like Brandwatch and Adobe Creative Cloud. Ready to shift from consumer to creator? Your journey in digital marketing starts here! Build essential study skills with an integrated foundation year. Gain academic confidence, improve critical thinking, and strengthen subject knowledge for your degree journey. Work on real-world marketing projects. Develop the skills that employers are looking for and become confident using industry software such as Brandwatch, Sprout Social and Adobe Creative Cloud. Gain ‘real world’ experience at companies like Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW, Nissan, Warner Bros, TNT and Xerox. Enjoy the freedom to explore the areas that interest you, whether that’s creative communi