Marketing and Psychology

About this programme

Psychology and Marketing Code NC58 Applicant Visiting Days Applicant Visiting Days --> Attend an Open Day Attend an Open Day Open Days - Register Now Open Days - Register Now --> Apply Now Scholarships and Bursaries worth over £15,000 – apply now --> Accepting late applications Apply now --> The BSc Psychology and Marketing degree at Aberystwyth University will enable you to explore consumer behaviour and how people decide what to buy; how marketing strategies can influence the relationship between the consumer and business; and how social media mediates a change in digital consumer behaviour. This course is accredited by the British Psychological Society and Chartered Institute of Marketing. The Department of Psychology has outstanding teaching and research facilities dedicated to your course. The laboratories and dedicated research spaces provide you with a diverse array of facilities and equipment with which to explore human behaviour. These resources allow you to develop your interests and engage creative problem-solving techniques as you progress towards your graduation. The Psychology element is accredited by the British Psychological Society (BPS) allowing two distinct career trajectories one in professional marketing, the other of professional Psychology. Aberystwyth Business School is a gateway centre for the Chartered Institute of Marketing (CIM), which means that upon successful graduation, you will gain exemptions from levels four and six of the CIM qualifications. The outcome of this approach is to provide you with essential and expected graduates competenc