Digital Marketing (integrated degree)

About this programme

The Digital Marketer Degree Apprenticeship offers a practical, hands-on path to a career in digital marketing. The programme has been carefully designed to equip students with the skills, knowledge and competencies needed in a rapidly evolving digital marketing landscape. The course combines academic learning across a spectrum of marketing areas including modules in Customer Insights, Digital Marketing Campaigns, Branding & Culture and The Responsible Marketer which provides practical, hands-on training, equipping apprentices with up-to-date skills in important areas such as SEO, content marketing and marketing dashboards. Futureworks is approved by The Open University as an appropriate organisation to offer higher education programmes leading to Open University validated awards. As a Digital Marketer, you will lead on the creation and execution of a digital marketing strategy. You will recognise and respond to business opportunities and customer requirements through a range of digital channels (such as Social Media, Websites, email) and actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation. The starting point for any apprenticeship is finding a business who want to employ an apprentice. Our business development team work closely with employers to develop these opportunities and once a vacancy is confirmed, it will be advertised on both the Futureworks and Government Apprenticeship websites.