Marketing

About this programme

Marketing is the heartbeat of any business. Kickstart your future with this multi-accredited course offering hands-on learning, internships, and real-life projects to build your portfolio. You’ll leave with valuable experience and credentials from CIM, PRCA, and IDM, ready to make your mark. Putting you at the epicentre of business, learn hands-on how to shape consumer experiences, anticipate needs and drive value across diverse industries. Our marketing degree prepares you for your future through real-world experience. No matter what career you see yourself entering, you’ll graduate with confidence, knowing exactly what skills and value you can bring to an employer or your own business. Accredited by The Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM) and membership with Public Relations and Communications Association (PRCA). Accredited by CIM and the IDM, and aligned with PRCA standards, this programme delivers industry-recognised knowledge and professional competencies employers value and trust. 100% of USW BSc (Hons) Marketing Management students were satisfied with their course (National Student Survey 2026). Put into practice your marketing skills with real business briefs and brand crisis simulation in our PR module. Marketing and Public Relations at USW is top in the UK (Guardian University Guide 2027). In your first year, you’ll explore how marketing works, why consumers make the choices they do, and how brands connect with their audiences. You’ll also develop your creativity, collaboration, research and communication skills