Digital Marketing and Management

About this programme

Prepare to become a future-focused marketing leader, equipped to navigate the complexities of a fast-moving digital landscape. You’ll gain hands-on experience with core digital marketing tools like SEO, analytics, campaign management, and customer relationship management (CRM) systems, as well as learn how AI is shaping smarter, faster, and ethically responsible marketing strategies. Develop essential skills in leadership, project coordination, and cross-cultural communication to position yourself as a well-rounded, industry-ready professional. Graduates of the BSc Digital Marketing and Management are well-equipped for a variety of roles across the digital marketing sector. Throughout your studies, you’ll have access to tailored support from our Employability Service, designed to help you prepare for your future career. This includes workshops on CV writing, interview techniques, and career planning, as well as guest talks from industry professionals. Many graduates go on to become Digital Marketing Executive/ Officer, Digital Marketing Account Manager, Digital and Social Media Executive or Digital Marketing Analyst. Broaden your understanding of contemporary business and approaches to digital marketing. You'll focus on aspects of business and marketing including communications, social media, content marketing and AI. You'll also explore customer relationship management, and look at HR operations. You'll explore topics including digital campaigns, audiences and consumer insights; as well as business strategy. You'll also complete an Undergraduate Major Project.