Business Analysis and Technology and Marketing

About this programme

Graduate outcomes: Strathclyde ranked joint 1st in Scotland HESA Graduate Outcomes results 2026 Study abroad: students in Year 3 have the opportunity to study overseas at a partner institution I had a terrific four years at Strathclyde and remain committed to pursuing a career in marketing. The teaching staff and engaging lecture content had a lot to do with this. Business analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business. Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues. We’re ranked in the global top 100 for Marketing by the QS World University Rankings 2026. Marketing will help you develop the skills you need for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services, and the role of communications in customer satisfaction. You’ll also benefit from practical, industry-linked learning through our Management Development Programme (MDP), giving you valuable employability skills and the opportunity to compete in live marketing projects. Our students regularly compete in national and international marketing competitions too, with great success. Studying a marketing degree at the University of Strathclyde Business School means you'll be learning within a leading UK marketing department at a pione