Business Enterprise and Marketing

About this programme

Graduate outcomes: Strathclyde ranked joint 1st in Scotland HESA Graduate Outcomes results 2026 I had a terrific four years at Strathclyde and remain committed to pursuing a career in marketing. The teaching staff and engaging lecture content had a lot to do with this. Business enterprise is about the creation of value. This course focuses on the ability of entrepreneurship to challenge the norm and disrupt established markets through the creation of new ventures. It is designed for students who: This programme will allow you to develop an awareness of academic and practitioner perspectives and apply them in real-life settings. It will also give you real-world skills that are highly valued in a competitive employment market. We’re ranked in the global top 100 for Marketing by the QS World University Rankings 2026. Marketing will help you develop the skills you need for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services, and the role of communications in customer satisfaction. You’ll also benefit from practical, industry-linked learning through our Management Development Programme (MDP), giving you valuable employability skills and the opportunity to compete in live marketing projects. Our students regularly compete in national and international marketing competitions too, with great success. Studying a marketing degree at the University of Strathclyde Business School means you'll be learning within a leading UK marketing department at a pioneering, internationally-renowned, triple-accredited acade