Hospitality and Tourism Management and Marketing

About this programme

Graduate outcomes: Strathclyde ranked joint 1st in Scotland HESA Graduate Outcomes results 2026 We’re ranked in the global top 100 for Marketing by the QS World University Rankings 2026. Our BA in Marketing will help you develop the skills you need for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services, and the role of communications in customer satisfaction. You’ll also benefit from practical, industry-linked learning through our Management Development Programme (MDP), giving you valuable employability skills and the opportunity to compete in live marketing projects. Our students regularly compete in national and international marketing competitions too, with great success. Studying a marketing degree at the University of Strathclyde Business School means you'll be learning within a leading UK marketing department at a pioneering, internationally-renowned, triple-accredited academic organisation. Studying Hospitality & Tourism Management opens doors to the largest and fastest-growing sector of the economy. This degree will prepare you for leadership roles in this dynamic industry, which generates £5 billion for the Scottish economy and creates one in 10 jobs. You’ll have the skills to manage operations and business across a range of industries, including hospitality, tourism and events. On graduating, you may be able to apply for membership of professional bodies such as the Institute of Hospitality , the Institute of Travel & Tourism , Tourism Society or the Royal Geographical Society .