Advertising and Marketing Management

About this programme

Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Advertising and Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum. Designed to develop creative advertising strategists, our degree focuses on creative ideation techniques to generate innovative advertising solutions, data-driven decision-making and ethical advertising practices. Learn how to navigate the ever-evolving landscape of advertising and marketing – understand consumer behaviour, develop expertise in digital advertising and strategic communication and learn to think creatively and adopt the latest tools in modern integrated B2B and B2C advertising campaigns. We’ll equip you with the adaptability and critical thinking skills needed for senior management roles within the Advertising and Marketing industry, ensuring you are industry ready. You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist advertising expertise and real-world experience to stand out in the graduate job market. ​This degree can be studied as a three-year full-time degree or a four-year degree that includes a year of foundational study. Our foundation year is intended to prepare you for your subsequent years of studying, offering you the chance to strengthen your skills, knowledge and confidence. Please note : You will need to apply using a specific UCAS code if you wish to undertake the 4 years including foundation.