Sports Business And Management

About this programme

Apply business, marketing and finance in real sport settings, supported by industry mentors and expert lecturers. Question how sport is governed, funded and grown. Graduate adaptable, resilient and ready to drive performance, purpose and progress across professional clubs, governing bodies and sport organisations. Sport never stands still and neither will you. This course develops sharp business thinking, commercial awareness and leadership confidence through practical experience, industry insight and applied learning. You’ll be paired with an experienced club staff member who will guide you, helping you navigate learning resources and set up real-world placements while keeping you active and moving forward. Put your skills into action with extensive placement opportunities across sports coaching and development. You’ll gain practical, on-the-ground experience that gets you moving and learning in real environments. In your first year, you’ll explore how sport works on and off the field, build skills through hands-on projects and workplace experience, and gain the confidence to lead and make an impact. This module explores how digital communication builds relationships between sport organisations and their audiences. You’ll design and evaluate purposeful, ethical digital campaigns that strengthen engagement, identity, and community in sport. Explore how leadership, teamwork, and performance shape success in sport organisations. You’ll examine how communication, motivation, and ethical practice influence culture, and build the skills to lead confidently in diverse envi