Digital Media and Communication

About this programme

Our Digital Media and Communication BA is ideal for those who are interested in internet cultures, data and society and media and communication research. The course has been designed to prepare you for the fast-changing media and communication industries and digital media roles of the future. You’ll become a highly skilled media professional who can create and share messages professionally across any digital platform, to truly connect with an audience. You’ll also be prepared for further postgraduate study. The course starts with a shared first year, where you will study alongside students on the other Digital Media BA pathways in Media Production, Journalism, Public Relations and Advertising. Together you’ll study the broad principles of digital media to produce a portfolio of digital content, develop your research skills and gain a critical understanding of core academic concepts. You’ll gain skills in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society. At the end of your first year, you’ll have the choice to continue with Digital Media and Communication or change to another pathway on the course to reflect your interests and aspirations. In your second and third year, you’ll build on your practical skills and conceptual insights. You’ll develop advanced digital production skills across platforms, with the opportunity to specialise in areas such as working with data and AI. You’ll learn how media organisations interact with society, including settings such as policy, charity, consult