Business Management

About this programme

Explore contemporary business practices, contexts and debates through a hands-on, practical approach designed to deepen your understanding of today’s business landscape. Students starting an undergraduate degree at Norwich University of the Arts from September 2027 will graduate with a degree jointly awarded by Norwich and the Royal College of Art. Find out more about the partnership . Our course combines real-world applications with core business knowledge, equipping you to develop effective solutions for complex scenarios. You’ll learn how to apply practical and realistic solutions to complex business scenarios, studying areas including decision-making, contemporary business environments and strategies. You will become an innovative leader, team player, articulate presenter, and problem solver, gaining invaluable experience working on real client projects, enhancing your CV, and preparing you for graduate employability with practical skills and insights that align with latest industry demands. This unit provides a comprehensive foundation in business and management, covering essential theories, the latest industry developments, and an in-depth understanding of the contemporary business environment. You’ll explore core concepts through engaging lectures, including business models and structures, market analysis tools like the 4 Ps, strategic planning frameworks such as SWOT, and key motivational drivers. You will also gain insights into crucial business functions, including operations, finance, human resource management, and leadership. Guest lectures from industry pr