JMP in Digital Business Management

About this programme

Digital marketplaces and business models, entrepreneurship and corporate management. The Master's degree program in Digital Business Management can best prepare you to address management responsibilities in the field of digital transformation. Information technologies and the internet are a standard, set component in the business world, supporting both unprecedented business models and modern design concepts. In order for companies to grow and advance, expertise in these technologies is becoming increasingly indispensable: "There is no alternative to digital transformation. Visionary companies will carve out new strategic options for themselves — those that don’t adapt, will fail." – Jeff Bezos (former CEO of Amazon) This Master's degree program gives you an opportunity to work at the crossroads of technical and managerial business models, as well as design new market concepts. You can apply for admission to the program via the University of Applied Sciences of Upper Austria. University of Applied Sciences Upper Austria , opens an external URL in a new window The Master's degree program in Digital Business Management is a high-qualty, comprehensive management program that brings academic expertise together with real-world practices by combining degree programs at a university and at a university of applied sciences: The degree program consists of modules worth 6 ECTS credits each, approx. 50% at both the UAS and at the JKU . Depending on your academic background (UAS or a university), one elective module per semester will be offered at the other institution during t