Public Relations (Diploma, Full-time)

About this programme

Learn how to act as the bridge between organizations and the public, helping them navigate complex issues and protect their brand reputation. The two-year Public Relations Ontario College Diploma program, which blends theory with practical experience, emphasizes professionalism and attention to detail, effective planning, as well as creative and critical thinking in all public relations activities. In this program, you acquire both theoretical and applied knowledge, and gain real-world experience by working with not-for-profit organizations to help them reach their target audiences. Learn how to deliver strategically sound, creative and robust public relations solutions that make the most of the modern communications landscape. The program combines theory with hands-on experience in: writing editing visual communications communications planning time/resource management research and measurement public speaking teamwork media monitoring and social listening You also gain experience in design, content management, social media engagement and business basics. This prepares you for work with: all levels of the government national associations public relations agencies private companies not-for-profit organizations Improve your skills throughout the program, and gain valuable experience working on the annual charitable fundraising campaign. In the last semester of the program, you put your skills into practice by completing a 280-hour field placement or a PR project built around a simulated client need. Graduates from this program work across Canada and around the world, and have a thorough understanding of all media channels, from working with journalists and other influencers to managing digital media campaigns. Graduates may find employment in: public relations social media communications departments fundraising and advocacy Graduates may also consider self-employment, freelancing and contract work.