Honours Bachelor of Commerce – Marketing

About this programme

Please note that the revised Honours Bachelor of Commerce (BCOMM) program is approved to launch September 2026. Marketing will be available as one of five specialized majors. Through this four-year degree program, you will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. Students will study a range of marketing strategies, and profound expertise in business analytics and marketing insights. You will also demonstrate an in-depth understanding of how marketing strategy fits into both the micro – and macro – business context. This program includes a mandatory work term to provide you with valuable hands-on experience in your field of study. A mandatory work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. It is typically completed between two academic semesters and requires a minimum of 420 hours of work experience. You must be in good standing and meet all identified requirements prior to participating in the work experience. Successful completion of the work term(s) is required for graduation. The work term search is student-driven and participation does not guarantee that a work position will be secured. However, you will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the work term. Additional fees are required for programs with a mandatory work term, regardless of success in s