E Business

About this programme

This training will expose students to a variety of issues facing managers who are involved in eBusiness initiatives. A major objective of this course will be to emphasize the use of sound strategic analysis techniques in assessing opportunities or operations within an online environment. Towards that end several business cases will be used to expose students to a variety of situations involving eBusiness issues in start-ups as well as established firms in various industries. Although the course is focused on companies which are involved in eBusiness initiatives, the issues explored are not necessarily focused on information technology. The fundamentals of case analysis (e.g. financial analysis, managerial accounting principles, and strategic analysis) will be emphasized in analyzing cases. This training covers three major courses: 1. E-Commerce (30 hours); 2. Online Business Management (30 hours); 3. Case Studies in E-Business (20 hours). This course enables students to understand three major driving forces behind e-commerce: business development and strategy, technological innovations, and social controversies and impacts. Topics include marketing products on the Internet, systems integration, virtual organizations, electronic payment systems, privacy and security concerns, intellectual property, customs and excise issues, emerging issues in telecommunications, and Internet issues where government regulation has been contemplated. Prerequisite: None This course is a research and project course where students will prepare a business proposal for a company that wishes to