Introduction to AI in Media Production

About this programme

The aim of the course is to provide a foundation for the discussion and use of AI tools when working with mediated production. Lectures, seminars, assigned readings, technical workshops, and written reflections in the areas of idea development preproduction planning, and production recording will make up the content of the course. The central theme of the course revolves around the viability of AI tools in mediated workflows. How can we use these increasingly powerful tools to assist us in areas such as efficiency, sustainability, and creativity? What are the ethical consequences and frameworks we need to consider? The course takes place by distance on Zoom and other digital platforms. Artificial intelligence is quickly becoming part of everyday media production, raising exciting possibilities but also difficult questions. Introduction to AI in Media Production will invite you to explore not just how these tools work, but what they mean for the way we create and share stories. Along with actively exploring the tools, this course places strong emphasis on reflection and discussion. Together, we will ask: How does the use of AI challenge our ideas of creativity and authorship? What ethical responsibilities do we carry when algorithms influence cultural production? Could these tools reinforce existing inequalities – or open up new ways of telling stories? You will engage with these questions through lectures, seminars, and assigned group problem solving exercises that draw from media studies, cultural theory, and ethics. Practical workshops with current AI tools and guest ar