Service Marketing, Marketing Ethics and Sustainability C

About this programme

This course is intended for students who wish to increase their theoretical and practical knowledge and stimulate their critical thinking skills concerning service marketing, marketing ethics and sustainability issues. The course consists of two modules, which are further described below: Module 1. Service Marketing, 7.5 credits/Tjänstemarknadsföring, 7,5 hp Module 2. Marketing Ethics and Sustainability, 7.5 credits/Marknadsföringsetik och hållbarhet, 7,5 hp Module 1. Service Marketing, 7.5 credits How a value proposition is experienced is closely linked to perceptions of the supplier, to marketing in general and to issues of ethics regarding how the organization looks at customers and other stakeholders. The module broadens the view of marketing and provides an understanding of how the service-dominant logic can be applied in organizations in local, national or international markets. Expected learning outcomes After completing this module, the student should be able to: Focus of instruction Learning activities include lectures, guest lectures, class discussions, prepared seminars and group work. Lectures introduce certain topics and guide the students to further readings and literature searches. Based on this form of instruction students are expected to be able to apply service management work-skills regarding planning, evaluating, team-working, meeting deadlines, information finding, report writing and using information technology. It is also vital for the knowledge generation of this module that students actively search, find, assess and critically discuss scientific