Sport Media

About this programme

The BSc (Hons) Sport Media degree at Cardiff Met will enable you to develop the critical understanding, and professional knowledge of the sports media, marketing and communications industry, along with giving you the opportunity to develop the essential journalism, broadcast production and digital skills needed to enter the ever expanding, fast changing sports media environment. You’ll gain the knowledge and skills that underpin a range of roles such as broadcast journalism positions with major broadcasters, producer roles creating content for sports brands and digital platforms or working in the media office of major sports organisations, sports events and sport’s governing bodies dealing with press, media and sponsors. You will gain a fundamental understanding of how the sport media industry is organised from a local, national and global perspective, from TV coverage to broadcast rights, to the structure of professional teams and tournaments. You will acquire an appreciation of sports marketing and communication, helping you to create impactful campaigns in a variety of situations. We aim to help establish the guiding principles of what it takes to break into, survive and thrive in the industry today. Concepts such as ethics, media law, image rights, digital storytelling and sport on social media platforms will be explored alongside your own personal and professional development, not only in a media sports context but also in a way that will enable you to take your knowledge and skills into other sectors as well. The programme will provide you with a well-defined, cont