Marketing and Brand Management

About this programme

A degree that equips you with analytical and practical skills for a career in marketing strategy, brand management, sales or marketing research in business. Based on essential marketing principles, our degree in marketing and brand management provides the skills and knowledge you need to start your marketing career. Modules taught include strategic brand management, brand communications, consumer behaviour and culture, and marketing data analytics. You will have the opportunity to work on live briefs and gain practical experience during your studies to enhance your employability prospects. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software. Students graduating from this programme can take up positions including marketing manager and brand manager in multinational companies. We welcome applications from students wishing to transfer into year 2 or 3 with prior degree level study from another institution. Please note that the information on this page is for the full-time 3-year course and any accreditation(s) listed will only be available for eligible students completing the full course. The modules available for transfer students will depend on an individual’s previous study. This course is being refreshed for 2026/7 building-in employability, real-world problem solving skills, and wellbeing initiatives for a future-focused learning experience. Modules shown a