Marketing Management

About this programme

Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum. We’ll equip you with the latest marketing tools and techniques to create innovative marketing campaigns, giving you a deep understanding of today’s global marketing trends and challenges. Our degree gives you flexibility to specialise in areas of interest through a selection of optional modules in your second and final year. This includes the option of researching, writing and presenting a Marketing Plan and working with a real-world organisation to address specific marketing issues. You will also develop the adaptability and strategic thinking skills essential for senior management roles within the marketing industry, ensuring you are industry ready and resilient to tackle the ever-changing market demands. You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist expertise and real-world experience to stand out in the graduate job market. ​This degree can be studied as a three-year full-time degree or a four-year degree that includes a year of foundational study. Our foundation year is intended to prepare you for your subsequent years of studying, offering you the chance to strengthen your skills, knowledge and confidence. Please note : You will need to apply using a specific UCAS code if you wish to undertake the 4 years including foundation.