Digital Marketing Management

About this programme

Developed with and accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), our BA (Hons) Digital Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum. Designed to develop strategic digital marketing managers, our degree offers a blend of marketing management theory combined with specialist digital expertise. We’ll equip you with the latest digital marketing tools and techniques to create innovative marketing campaigns, including social media marketing, digital analytics, search and content marketing, as well as AI and automation. You will also develop the adaptability and strategic thinking skills essential for senior management roles within the digital marketing industry, ensuring you are industry ready and resilient to tackle the ever-changing market demands. You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist digital expertise and real-world experience to stand out in the graduate job market. This degree can be studied as a three-year full-time degree or a four-year degree that includes a year of foundational study. Our foundation year is intended to prepare you for your subsequent years of studying, offering you the chance to strengthen your skills, knowledge and confidence. Please note : You will need to apply using a specific UCAS code if you wish to undertake the 4 years including foundation.