Public Relations (PR) and Marketing Management

About this programme

Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Public Relations (PR) and Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum. Designed to develop strategic communicators, our degree offers a blend of marketing management theory combined with specialist PR expertise. PR and Marketing are closely connected and work together to make sure everyone’s talking about a brand for all the right reasons. Learn how to successfully manage the reputation of a brand, build strong relationships with stakeholders and deliver consistent and compelling messages across various marketing and communications channels to build trust and brand recognition. Plus, we’ll provide you with the latest tools and techniques in crisis management to protect and restore a brand’s reputation. You will also develop the adaptability and strategic thinking skills essential for senior management roles within the PR and marketing industry, ensuring you are industry ready and resilient to tackle the ever-changing market demands. You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist PR expertise and real-world experience to stand out in the graduate job market. This degree can be studied as a three-year full-time degree or a four-year degree that includes a year of foundational study. Our foundation year is intended to prepare you for your subsequent years of studying, offering you the chance to strengthen your skills, knowl