Sales and Marketing Management

About this programme

Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Sales and Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum. Designed to develop strategic Sales and Marketing Managers, our degree offers a blend of marketing management theory combined with specialist Sales expertise. Sales and Marketing are closely connected and work together to help organisations grow, generating leads and converting them into customers. All whilst ensuring every customer feels valued and has a great experience. Learn how to successfully manage a salesforce, understand consumer behaviour and effectively negotiate to close sales with confidence. Plus, we’ll equip you with the latest marketing and sales techniques to deliver data-driven sales and marketing strategies. You will also develop the adaptability and strategic thinking skills essential for senior management roles within the sales and marketing industry, ensuring you are industry ready and resilient to tackle the ever-changing market demands. You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist sales expertise and real-world experience to stand out in the graduate job market. This degree can be studied as a three-year full-time degree or a four-year degree that includes a year of foundational study. Our foundation year is intended to prepare you for your subsequent years of studying, offering you the chance to strengthen your skills, knowledge and confide