Brand and Marketing Management

About this programme

Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Brand and Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum. Combining design thinking with marketing principles, our degree focuses on strategic brand development and consumer-centric marketing. Designed to develop creative strategists, our degree offers a unique combination of expertise in the latest brand management tools, visual communication skills and business acumen. Learn how to professionally manage and build strong brands within a global marketplace – create compelling brand stories, execute powerful digital strategies, with a blend of creativity and commerce, and integrate theory with hands-on skills. Creativity is a highly valued attribute in the branding and marketing industry and assignments are designed to develop ideas, encourage risk taking and support the creation of memorable branding materials. You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist branding expertise and real-world experience to stand out in the graduate job market. ​This degree can be studied as a three-year full-time degree or a four-year degree that includes a year of foundational study. Our foundation year is intended to prepare you for your subsequent years of studying, offering you the chance to strengthen your skills, knowledge and confidence. Please note : You will need to apply using a specific UCAS code if you wish to undertake the 4 year