Marketing Policies and Strategies

About this programme

Marketing Policies and Strategies Master programme (Ma/ MSc) Faculty of Economic Sciences and Business Administration BRAŞOV Program description The master’s field which this study program belongs to is Marketing. The duration of studies is 2 years (120 ECTS credits). Master’s students acquire skills for developing, evaluating and implementing marketing in complex business environments; in-depth analysis of a variety of concepts, theories, case studies, tools, techniques, tactics and trade and marketing models; knowledge of the structure and functions of marketing in general and of marketing policies and strategies in particular; ability to effectively organize professional activity.Perspectives after graduation: economist in commerce and marketing; public relations specialist; media planner; designer of products for exhibitions; marketing planning specialist; product manager in the marketing structure of a corporation; global advertising / merchandising manager; event planner; marketing channel manager; online communication manager; specialist and logistics manager. Admission page Online application Study domain Marketing Language Romanian Tuition fees for Romanian/EU/EEA students / year of study 3850 RON Tuition fees for non-EU students / year of study 3000 EUR Duration 2 years ECTS credits 120 ECTS Type of study Full-time