Sustainable marketing in the biobased sector

About this programme

This is an advanced marketing course for sustainable development. The course will enable the student to analyze key strategic challenges in the forest- and other bio-based sectors for developing successful business and organizational and marketing strategy, based on an understanding of economic, social, and environmental value dimensions. Knowledge corresponding to 120 credits including 60 credits in Business administration and English 6 The course runs from November 3 2025 to January 18th 2026. It is a full time course, with on-campus activities such as lectures, seminars and interactive dialogues with external lecturers. Belz , Frank-Martin & Peattie Ken, (2012) Sustainability Marketing: A Global Perspective, (2nd Ed.), John Wiley and Sons Ltd. Chichester, the UK. is needed throughtout the course. Additional literature (articles) will be provided through the Canvas page and the services of the SLU library. Mandatory parts of the course are the following - the first day of classes, seminars, external lecturers, lecture 5 and project related activities. Monday November 3rd is the first day of the class. The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest. Knowledge corresponding to 120 credits including 60 credits in Business administration and English 6 The course will enable the student to analyze key strategic challenges in the forest- and other bio-based sectors for developing successful business and organizational and marketing strategy, based on an understa