Communication theory and strategy

About this programme

There are numerous ideas about what communication is and how communication can be used strategically. During this course we study, apply, and compare different theoretical perspectives on communication. We also develop an understanding of communication in practice by reading about models for strategies, investigating how others work with it, and by developing a strategy for a communication project. The course aims to connect thinking about communication theories and strategies, and to establish critical and reflexive perspectives on communication theories and strategies. 120 credits on basic level. Knowledge equivalent to 5 credits communication theory. English 6. Finalized by: Camilo Calderon, 2024-11-05 Valid from : Autumn semester 2025 (2025-09-01) The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest. 120 credits on basic level. Knowledge equivalent to 5 credits communication theory. English 6. Preparing students for a professional role in environmental communication, the aim of the course is to facilitate students’ development of concepts, models, and language that allow deep theoretical and practical reflection about communication, as well as application thereof. The course includes a theoretical and a practical component. In the theoretical component, students will learn to recognize, compare, and apply a variety of theoretical perspectives on communication, including instrumental and constitutive perspectives. This is done through literature studies, lectures