2-Term Pathway - International Year One in Marketing and Tourism - Continue to Bachelor of Arts (Honours) - Marketing and Advertising

About this programme

Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver impactful campaigns are in high demand. If you're interested in how brands capture attention, influence consumer behaviour, and build lasting connections with audiences, the BA (Hons) Marketing and Advertising at the University of Lincoln can help you develop the expertise to succeed. Combining marketing theory with real-world application, the course explores how to understand audiences, build brands, develop creative campaigns, and measure their effectiveness across multiple channels. Through industry-informed projects, guest speakers, and opportunities to engage with real business challenges, you'll gain valuable practical experience from the start of your studies. Accredited by the Chartered Institute of Marketing (CIM), the programme also offers the opportunity to gain an additional professional qualification alongside your degree, helping you graduate with the confidence, knowledge, and competitive edge to thrive in the marketing and advertising industry. I would recommend this course to anyone who is looking for a career in the industry. It is led by fantastic lecturers and it didn’t just open my eyes to the world of advertising and marketing, it also helped to develop my passion for the subject. Throughout the BA (Hons) Marketing and Advertising degree, you'll develop the strategic, creative, and analytical skills needed to succeed in a fast-moving industry.