Sports Business Management

About this programme

Sport is a global industry that extends far beyond the action on the pitch. Behind every club, major event, governing body, sponsorship deal, and media platform are professionals shaping the future of sport through strategic business decisions. BSc (Hons) Sports Business Management at Lincoln is designed for students who want to combine a passion for sport with strong business knowledge and industry insight. You'll explore how sport organisations operate, how events are managed, how brands connect with fans, and how issues such as governance, media, society, and emerging industry trends influence the sector. Drawing on expertise from business, sport, and journalism, this multidisciplinary degree provides a broad understanding of sport as a complex and dynamic industry. Through industry engagement, practical projects, and the opportunity to undertake a professional practice placement, you'll develop the skills, experience, and commercial awareness needed to become an industry-ready graduate. Develop business expertise for the sport industry Combine core business and management principles with specialist knowledge of sport, preparing you to understand how clubs, events, governing bodies, and sport organisations operate. Benefit from a multidisciplinary approach Learn from academics across business, sport, and journalism, gaining a broader perspective on the commercial, social, and media aspects of sport. Apply your learning through live projects Engage with industry-focused projects and real-world challenges, helping you develop practical skills and commercial awareness