Business Administration – Marketing

About this programme

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches. Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis. This program offers the option to complete a co-op work term, providing valuable hands-on experience in your field of study. If you are interested in completing a co-op work term, apply to the PROGRAMNAME program.​ If you select the co-op stream you will have the opportunity to participate in a co-op term(s) if eligibility requirements are maintained. You will have the flexibility to transfer to the non-co-op stream at any time. The co-op term(s) is typically a full-time paid position completed between two academic semesters. The co-op search is student-driven and participation in the co-op stream does not guarantee that a work position will be secured. However, you will receive guidance and support through in-class career workshops and one-on-one coaching to help prepare for the co-op term. Additional fees are required for those participating in the optional co-op stream, regardless of success in securing a work position. For more information, see fee details .