Sports, Entertainment & Event Marketing

About this programme

The global sports, entertainment and events industry is a multibillion-dollar sector that is dynamically evolving. As audiences seek more engaging and immersive experiences, demand for live and virtual events is driving innovation across the industry. At the same time, brand sponsorships and experiential marketing are transforming how people connect with events and entertainment. This graduate certificate program offers a comprehensive introduction to this dynamic field. You’ll explore the interconnected roles of event properties, marketing agencies and brand sponsors, and learn how to apply strategic marketing and brand management principles to create impactful event experiences and experiential marketing campaigns. The program also builds your expertise in project management, revenue generation, sponsorship strategy and event analytics—skills that are essential to drive success in today’s competitive marketplace. Whether you’re looking to work in the private, public or non-profit sector, this program prepares you for a wide range of careers in sports, entertainment and event marketing. Study at your own pace: In this program you’ll have the flexibility to choose how many courses you want to take each term. Students who study full-time can complete this program in as little as eight months (two semesters). Duration will depend on the number of courses taken each term. See courses for more information. Maximum completion time: In accordance with ministry requirements, all students must complete the program within two years of being admitted.